Sure there has been a recession… some would say a depression. But even in the midst of it, there are creative businesses that are not just hanging on, but thriving. They prove that it can be done. Are you one of them? If not, what can you do to increase your sales in a down economy… especially this economy?
Here are 3 keys that can turn the lock for you while you keep your integrity and your quality in your creative business. (These are not the only keys available, but they are quick, low-cost ways to improving sales that Creatives can embrace.)
Key 1 – Keep a positive, expectant attitude.
The first thing you need to know is that there is business out there. Yes, I know the news media and the pundits are continuing to talk about how bad business is. But people are still buying , even if they are not buying as furiously as before the recession. People still have needs and wants (desires)… and they are still buying goods and services to fill them.
Make sure you have the attitude that it is your goods and services that they are going to buy.
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Tags: business, Creative, customers, positive attitude, sales, selling
I was reading an article in the newspaper today (yes, and hardcopy, too) and in it the journalist said,
“… my epiphany came when I read the difference between business and industry. Industry, whether it’s automotive, media, or any other manufactured goods, cares most about the product…. All assume that, if they succeed, profits will be the byproduct — excellence, not profits, is the main reason they exist.
Business, on the other hand, cares only about profits. For Wall Street it’s taking money to make money as quickly as possible.” Ed Wallace http://bit.ly/cvVucY
And that is another reason I like working with Creatives. None of them are in business for the sake of business. They are in business as a means to a different end. The goal is not simply making more money, but as a vehicle to express their creativity and, in some way or measure, fulfill their purpose on earth.
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Tags: business, Creative, quality, reputation