Sure there has been a recession… some would say a depression. But even in the midst of it, there are creative businesses that are not just hanging on, but thriving. They prove that it can be done. Are you one of them? If not, what can you do to increase your sales in a down economy… especially this economy?
Here are 3 keys that can turn the lock for you while you keep your integrity and your quality in your creative business. (These are not the only keys available, but they are quick, low-cost ways to improving sales that Creatives can embrace.)
Key 1 – Keep a positive, expectant attitude.
The first thing you need to know is that there is business out there. Yes, I know the news media and the pundits are continuing to talk about how bad business is. But people are still buying , even if they are not buying as furiously as before the recession. People still have needs and wants (desires)… and they are still buying goods and services to fill them.
Make sure you have the attitude that it is your goods and services that they are going to buy.
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According to Cricut (the crafting machine company in Salt Lake City, UT), close to 75 percent of households in the U.S. have someone who does crafting. This is why they make a variety of machines dedicated to helping crafters.
If you are looking for an area to expand your business (and bring in another revenue stream), you might want to look at ways that you can tap that market. I guarantee that they are still purchasing. (In fact, I expect that we will see an even greater resurgence of crafting due to the recession.)
What do I mean? Well, if you are a creative whose business is decorating cakes, can you expand your business to either teach or supply people who want to do their own decorating (and aren’t yet in the market for your high-end cakes)?
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