Archive for the ‘Starting the Business’ Category

13
Mar

Turn Your Mission Into a Business

   Posted by: JohntheMentor Tags: , , ,

I have a workshop called Turn Your Mission Into a Business. The end result is the discovery of a business that you can do… doing things you love to do… in a way that makes money for you. (If this sounds like something you might be interested in, pop on over to the website (www.careerandbusinessmentor.com) and check out Working with the Mentor.) In the course of working with a participant, I said some things that I think you might find useful, as well.

Remember to keep the end in mind… a business that you love, that you love to do, and that will make you money (at a level that you find acceptable… whatever your definition of that is — which may change over time.) If you aren’t already loving what you do to make money (at least 70 percent of the time… higher is better), then you aren’t there, yet.

One of the reasons for finding/describing your business in terms of how it relates to your mission, is that your mission energizes you. There are plenty of things in a job and in business that drain you and drag at you. When your job or business is generally in alignment with your mission, the energy can transfer from the one and provide the impetus to help you get through the parts that drain and drag.

Are there parts of a business (or even a job, for that matter) that you won’t enjoy? Yes, certainly. Almost all small, startup business owners have to do almost everything related to the business, at the first. And, down the road, the goal is to be able to farm out all the parts that you don’t want to do, keeping the fun parts for yourself. Part of this process (of finding a business that aligns with your mission) is to help you figure out in advance what the fun parts are so you aren’t outsourcing 90 percent of the business… because some of the leftover will be administrative stuff, not the fun stuff. (And if you find the administrative stuff fun, then open a business just doing administrative stuff.)

Another side benefit of turning your mission into a business is that your mission statement is already written (almost). Since the business will be a subset of your personal mission (life purpose, aim in life, calling, whatever words you choose to call it), the business mission and statement will be a subset, as well. (Check out the article Do You Have a Mission Statement? on my website for more about mission statements and what they can do for your business.)

Have you found your mission? Is your business a subset of your mission? Tell us about it (use the comments box.)

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1
Mar

Plan on Planning

   Posted by: JohntheMentor Tags: , ,

As I mentioned previously, I was working on one of my books (Starting Your Creative Business) and I wrote about three prerequisites you need to have before you even start.

As I did, I realized that you really need those three things (Passion, Persistence, and a Plan) throughout your whole business life (and can make the case for throughout your whole life – business or otherwise.) So, I decided to share about them briefly here even though you may have heard these before, because, if you are like me, an occasional reminder is in order. The first post covered Passion. Yesterday I did Persistence. Today, I want to cover a Plan.

A Plan

Imagine that you are in a meadow in the middle of a forest. As you look, you can see six different paths around the perimeter of the meadow, each leading away through the forest. Only one, or at most, two paths will take you where you want to be — back to your car in the parking lot where you left it. Just running down a path (passion) picked at random – no matter how hard you run – is not a strategy for success, even if you keep doggedly at it (persistence).

You have five out of six chances that you are on the wrong path. And it gets worse if you simply run in a circle around the perimeter of the meadow. You then have no chance.

But, if you add a map and a compass, to help you pick the proper path, you have changed the odds for success enormously. But the map and compass are not the plan, they are the tools.

A plan is not the goal. The goal is the destination on the map (in our opening illustration – your car.) The plan is the route you will take to reach the destination (the path.) You want to keep the map and compass handy because the path may appear to be going the wrong direction. Or there may be an obstacle in the way that requires you to take a detour. With the map and compass, you can work out a detour that will bring you back to the path and keep you moving toward your destination.

As I said, in your life and in your business, the plan is your route to your goal. Depending on how expert you are with map and compass, how familiar you are with the terrain, and how well equipped you are for the hike, you may need a very detailed route or a just a rough sketch.

Some people are able to sketch out a plan on a cocktail napkin and that is enough to see them through to the implementation of a multi-million dollar business. They know the territory and have a lot of the map in their brains… due to experience.

Others need a plan that is so detailed, it would make an architect’s blueprints look like the above cocktail napkin sketch. The less experience you have, the more detailed the plan needs to be.

The smaller and easier the goal, the less planning it will probably take. The converse is also true… the bigger and/or harder the goal is, the more planning that will need to happen to achieve it.

Most goals are somewhere in between. And most people

  • don’t like to plan… and…
  • aren’t very good at it.

So, how do you keep from being overwhelmed when you need to plan? The best way is to “chunk it down.” That is, break it down into manageable chunks or bits.

A bigger plan will have a lot of high-level parts and each one of those will get broken down into smaller parts. The smaller parts will have specific actions (tasks) that need to happen… and in a particular order. Listing these out give you an actual route to your goal with the steps needed to accomplish it.

If you are really bad at planning (or really new at it), consider hiring a guide (coach, mentor, or advisor) to help you through the woods. It can make the difference between coming through the woods successfully or not coming back at all. Once you have more experience, you won’t need a guide.

What is your experience with planning? Do you have a favorite tool (map and compass)? Don’t leave us in the dark. Use the comments and enlighten us.

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27
Feb

Passionate about Passion

   Posted by: JohntheMentor Tags: , , ,

As I was working on one of my books (Starting Your Creative Business), I wrote about three prerequisites you need to have before you even start.

As I wrote about them, I realized that those three things (Passion, Persistence, and a Plan) are also things you need throughout your whole business life (and can make the case for throughout your whole life – business or otherwise.) You may have heard of these before, but, if you are like me (and most of us), an occasional reminder is in order. And so, let me just touch on them briefly here. Today I will talk about Passion and post the other two over the next couple of days.

Passion

Passion is the driver that keeps us going. I find it interesting that one of the hallmarks of depression is a lack of passion (in just about every area). We are built to be passionate about something (and sometimes more than one something.)

In terms of owning and running your own business, you need a passion for the point of your business (not a passion for business, but for why you are in business.) You need that passion

  • to stay connected with the business
  • to provide the “oomph” to keep going on the days when obstacles arise
  • to enjoy the business
  • and to point towards your mission in life.

Passion is the underlying driver behind a sense of misson – first personal mission and, later, business mission. (If you haven’t found that passion or your Mission in life or for your business, I encourage you to check out the Mission Discovery webpage at my site… you can find your mission AND live it.)

(By the way, if your business mission isn’t a subset of your personal mission, I can predict a lack of success for you. A business should have a mission (and a clear mission statement). If your business doesn’t have a mission, then it is like a ship without a rudder – drifting wherever the tides of the economy sweep it — usually to the rocks of ruin. If the business mission isn’t clear and a subset of your personal mission, then it is like a ship whose captain has ADD – always running after the latest rumor of treasure… and never arriving at a destination.)

There are some people who can’t point to a particular passion. Sometimes it’s because they have multiple passions and sometimes it is because their passion has been beaten into submission. The former have to simply choose one for their business. The latter need to find help and therapy to rediscover their passion.

When things get tough in your business, your passion can see you through. Are you passionate about your business… or at least, the point of your business?

How has passion played a part in your business? Use the comments box and share that passion with us.

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